Anyone shortlisting <a href=https://www.linkedin.com/pulse/google-ads-marketing-agency-5-best-2026-how-pick-right-one-j2tqf/>google ads agency</a> should ask who performs the work, how often results are reviewed, and what reporting is included. The contract should state ownership of campaigns, creative assets, audiences, conversion actions, dashboards, and historical account data. Independent comparisons are most helpful when they describe evaluation criteria instead of repeating promotional descriptions from agency websites.